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Team Training

We make marketing an internal asset.

A strong company doesn't rely solely on external strategies; it invests in the growth of its internal capabilities. With our training, we help entrepreneurs and business teams manage marketing independently, transforming it into a true strategic asset.

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What does our training include?

Our training is fully customizable based on the specific needs of your company and the strategic objectives defined together with the Line2Lead expert, ensuring targeted learning that can be immediately applied.

Strategy and Communication Training

We explain the fundamentals of strategic marketing to help the team understand how to build an effective strategy, what tools to use, and how to adapt actions to market needs.

Training on Operational Tools

We teach how to use essential tools for marketing management, including:

  • ​CRM and marketing automation to manage contacts and campaigns
  • ​Data analysis and KPIs to monitor performance
  • ​Digital campaign management to increase brand visibility

Business Processes and Workflows

We create optimized workflows to improve internal marketing management and reduce inefficiencies. This enables the team to work in a coordinated manner with agencies and professionals.

Collaboration with Coaches and Trainers

In addition to marketing training, we collaborate with business coaches and specialized trainers to help entrepreneurs and managers develop leadership skills, business management, and personal growth.

Mentorship and Ongoing Support

We don't leave the team after training: we offer follow-up sessions, mentoring, and support to ensure effective application of the strategies learned and personal growth.

Daria De Marchis mentre fa formazione di Marketing ad imprenditori

The goal is to transform marketing into a business asset, no longer relying solely on external consultants.

What happens when you contact us: the next steps for your marketing strategy

Why is training essential?

Many SMEs rely on external consultants without ever developing internal skills, remaining dependent on external collaborators without decision-making autonomy.

What happens without training?

 Continuous dependence on consultants and agencies

 Lack of internal strategic vision

 High costs without structured return

What happens with training?

 Greater autonomy in managing marketing

 Better coordination with agencies and suppliers

 Decisions based on data and strategies, not intuition

We provide you with the tools to make your business run on its own.

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Maurizio Papa, a 30-year business coach, conducting a sustainable growth training for entrepreneurs and managers

Advanced training with expert support: the collaboration with Maurizio Papa


In addition to strategic marketing skills, we collaborate with expert trainers like Maurizio Papa, business coach and specialist in personal and professional growth, to offer training programs that enhance not only technical skills but also leadership and team management.

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A structured path to make your business independent in marketing

To make the most of our training, we recommend starting with strategic consultancy and the creation of a marketing plan. Subsequently, the support of one of our consultants as an internal Marketing Manager for a defined period allows the strategy to be applied while internal resources are being trained. At the end of the process, the company will have a team ready to manage marketing independently with competence and strategic vision.

SMS and Email Marketing Platform

We offer you access to our ConnyLine SMS and Email Marketing platform, which allows you to manage multichannel campaigns easily and at scale.


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Strategic Consultancy

We examine how you are communicating today, how you are perceived in the market, and identify your strengths and weaknesses. Together, we define strategic objectives to position you in the market and attract the right customers. We design a personalized action plan.

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The company's internal team attends a marketing course by Line2Lead to acquire the fundamental knowledge to grow the business.

Dynamic Marketing Manager

If you want ongoing support, you can activate our Dynamic Marketing Manager service to ensure that the strategy is implemented correctly and with continuous monitoring.


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Who is our training aimed at?

Entrepreneurs

Who want to better understand marketing and make informed decisions.

Managers

Who need to coordinate business strategies and marketing teams.

Internal Teams

Who are responsible for communication, sales, and promotion.