Corporate training in strategic marketing
We make marketing an internal asset.
A strong company doesn't rely solely on external strategies; it invests in the growth of its internal capabilities. With our training, we help entrepreneurs and business teams manage marketing independently, transforming it into a true strategic asset.
What does our training include?
Every programme is tailor-made. We start from a conversation about your team's skills and the objectives set in the marketing plan, and together we define content, length and format, in person or online.
Strategy and communication training
We explain the fundamentals of strategic marketing to help the team understand how to build an effective strategy, what tools to use, and how to adapt actions to market needs.
Training on operational tools
We teach how to use essential tools for marketing management, including:
- CRM and marketing automation to manage contacts and campaigns
- Data analysis and KPIs to monitor performance
- Digital campaign management to increase brand visibility
Processes and workflows
We create optimized workflows to improve internal marketing management and reduce inefficiencies. This enables the team to work in a coordinated manner with agencies and professionals.
Collaboration with coaches and trainers
In addition to marketing training, we collaborate with business coaches and specialized trainers to help entrepreneurs and managers develop leadership skills, business management, and personal growth.
Mentorship and ongoing support
We don't leave the team after training: we offer follow-up sessions, mentoring, and support to ensure effective application of the strategies learned and personal growth.
The goal is to transform marketing into a business asset, no longer relying solely on external consultants.
What happens when you contact us: the next steps for your marketing strategy
Why is training essential?
Many SMEs rely on external consultants without ever developing internal skills, remaining dependent on external collaborators without decision-making autonomy.
What happens without training?
Continuous dependence on consultants and agencies
Lack of internal strategic vision
High costs without structured return
What happens with training?
Greater autonomy in managing marketing
Better coordination with agencies and suppliers
Decisions based on data and strategies, not intuition
We provide you with the tools to make your business run on its own.
Want to learn more? Contact us
Who leads the training
Training is led by Daria De Marchis, founder of Line2LEAD, with more than fifteen years of sales and marketing experience in SMEs and an Executive MBA from the University of Rome Tor Vergata.
Daria lectures in strategic marketing at ITS Agnesi and is a trainer and partner of MP Business Academy: she brings into the classroom the same method she applies in consulting projects, with examples drawn from real companies.
Leadership and team management: working with Maurizio Papa
For programmes on leadership and team management we work with Maurizio Papa, business coach and founder of MP Business Academy, of which Line2LEAD is a partner. Marketing skills are combined with management and personal growth skills.
Learn moreA structured path to make your business independent in marketing
To make the most of our training, we recommend starting with strategic consultancy and the creation of a marketing plan. Subsequently, the support of one of our consultants as an internal Marketing Manager for a defined period allows the strategy to be applied while internal resources are being trained. At the end of the process, the company will have a team ready to manage marketing independently with competence and strategic vision.
Email, SMS and WhatsApp platform
ConnyLine, Line2LEAD's email, SMS and WhatsApp platform: the team learns to run campaigns on a tool it can use straight away.
Strategic consultancy
We examine how you are communicating today, how you are perceived in the market, and identify your strengths and weaknesses. Together, we define strategic objectives to position you in the market and attract the right customers. We design a personalized action plan.
Marketing Manager Dinamico (fractional CMO)
If you want ongoing support, you can activate our Dynamic Marketing Manager service to ensure that the strategy is implemented correctly and with continuous monitoring.
Who is our training aimed at?
Entrepreneurs
Who want to better understand marketing and make informed decisions.
Managers
Who need to coordinate business strategies and marketing teams.
Internal teams
Who are responsible for communication, sales, and promotion.