Marketing isn’t just hot air. unless you do it without a strategy
Strategic marketing for SMEs and professionals: we translate business goals into clear, measurable, and sustainable plans.
We're not an agency. We're your Marketing Department — flexible, without fixed costs.
MirrorCheck
✽ Buyer personas
Our clients
SMEs, professionals, start-ups, and businesses without an in-house marketing team.
Luca
The Confused Entrepreneur
“I’ve done some advertising, but I don’t know if it worked."
Marketing feels like a meaningless puzzle to him. What he really wants is clarity: understanding what his business truly needs and finally stopping wasting money.
Anna
The Word-of-Mouth Loyalist
I’ve always relied on recommendations… but now it’s not enough."
Word-of-mouth never lets her down, but it doesn’t help her grow. She wants new clients without losing authenticity.
Giada
The Survivor
"I’ve already spent a fortune and all I got were nice logos and zero clients."
Burned by negative experiences, she doesn’t trust easily anymore. She’s looking for a translator who speaks numbers, not just creativity
Fabrizio
The Impatient Manager
"I want clients now, not six months from now."
He craves quick results and hard numbers. He hates waiting, but deep down he knows that building something solid takes time.
✽ Unique selling proposition
Our goal is to offer you a clear and tailored path to turn your ideas into concrete results.
What happens when you contact us: the next steps for your marketing strategy
2
Strategic Marketing Plan
3
Choosing the right partners
4
Dynamic Marketing Manager
5
Training
Mirror, mirror for SMEs… what do your clients really see?
Not just feelings, but facts. With our MirrorCheck you get a clear report that shows how your company is perceived from the outside. We highlight your strengths to leverage, weaknesses to fix, and growth opportunities to seize.
Download a sample of MirrorCheckWhat you’ll get
The customer’s perspective
Strengths and weaknesses
Concrete insights to grow
Start now✽ A 5-step growth journey
1. MirrorCheck
With this preliminary analysis, we study your company from the outside—just like a potential new client would. We map your current messages, highlight strategic and communication gaps, and deliver a clear report that reflects an honest mirror of your business image.
2. Marketing Plan
We translate your business and market goals into a tailored strategy, complete with roadmap, priorities, and defined KPIs. We balance tactical actions for quick wins with long-term brand strategies to ensure sustainable growth.
3. Partners
We carefully select agencies, freelancers, and tools, guiding your choice through clear criteria of expertise, sector alignment, and ability to communicate effectively with your business.
4. Marketing Manager Dinamico
We work alongside you for a defined period, acting as your Dynamic Marketing Manager. We manage agencies, suppliers, and tools with a constant focus on return on investment.
3. Formazione
We transfer our knowledge to your team, empowering your company to manage marketing independently, effectively, and strategically.
✽ Unfair Advantage
Why we are unique
We are an SME
We know the challenges of running a business from the inside. We don’t speak from above: we live the same struggles and share the same drive to grow.
Connections that matter
We have always built networks. Bringing professionals together and creating valuable relationships is our true mission.
We turn numbers into strategies
We speak two languages: numbers and creativity. That’s why we can transform your goals into actionable plans.
✽ Concerns
Frequently Asked Questions
Here are some of the most common questions we get at the first meeting. If you have more, feel free to reach out.
Yes, it’s an additional cost. But still lower than hiring an internal resource fully dedicated to marketing.
- The Mirror Check costs €200 (refunded if you continue with the growth plan).
- The Marketing Plan for SMEs ranges from €3,000 to €6,000 (one-off)
- The Dynamic Marketing Manager service is subscription-based, from €750 to €1,500 per month (for 4, 6 or 12 months).
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Training is fully tailored.
👉 With us, you avoid waste and have the certainty of investing only in what really matters.
No. Agencies and any other providers work independently under a direct contract with you. We are not intermediaries: we act as your Dynamic Marketing Manager, fully integrated into your company. We oversee the agencies’ work and make sure the direction stays clear and results-driven.
We cannot promise that. Results depend on several factors, not only on us.
What we do guarantee is that we will be part of your company: your goals become ours, and we work to ensure every marketing action is tied to a concrete return.
Yes, because we don’t waste time. We’ll be the ones “breathing down the neck” of both the agencies and the people inside your company who need to provide approvals or information. Our priority is to hit the goals, not to be diplomatic.
It depends on you. Some prefer a monthly update, while others want to follow everything step by step. In any case, we work with frequent video calls
👉 Our marketing consulting is flexible and tailored to your management style
We believe marketing is not an “extra,” but a core asset for every company.
That’s why our goal is not only to guide you, but also to transfer know-how to your team.
👉 At the end of the process, you’ll receive tailored training, so you can continue managing your marketing strategy independently and methodically.
✽ Naming
Why Line2LEAD
Strategic Line
Without a clear line, marketing is just improvisation
that opens Connections
Agencies are great, but they don’t always deliver what you need. We connect you with the right partners
to create Opportunities
A lead is not a like. It’s a future client. And we help you bring them home.
✽ More from the world of Line2Lead
SMS & Email Marketing Platform
ConnyLine
Simple yet powerful technology to communicate with your contacts in a direct, targeted, and multichannel way. With both technical and strategic support.
International eSIM to connect anywhere
The BIG Town
Stay connected abroad with our digital SIMs: flexible, affordable, and instantly activated on your device. The easiest way to access data wherever you travel.
Business Training
MP Business Academy
We actively participate as marketing experts in Maurizio Papa’s Business Academy: a high-level program on team development, sales, roles, responsibilities, and performance.
What they say about us
Line2Lead is the perfect solution if you're looking for a service with these key qualities:
- Real expertise and a holistic vision of both online and offline marketing approaches to help you achieve your goals.
- Constant alignment on strategy execution, individual actions, results, and necessary adjustments.
- A single point of contact for all marketing activities, ensuring maximum efficiency in communication and time management.
- Strong planning and organizational skills, providing autonomy in managing tasks and even proactive reminders to keep you on track.
- A top-tier network of collaborators that enhances the effectiveness of the service.
On top of all this, Daria’s professional qualities truly stand out. You can immediately tell that she puts passion and responsibility into everything she does. You get the real sense that she cares deeply about your project. Daria truly deserves trust and collaboration on high-level projects. Genuine compliments!
What they say about us
"I’ve had the privilege of working closely with Daria De Marchis for years, and I can say with absolute certainty that she is one of the most complete and brilliant professionals I have ever collaborated with. Daria was my ‘right hand,’ and she interpreted that role with strategic clarity, impeccable preparation, and extraordinary dedication. Her business vision has always been clear, concrete, and results-oriented, capable of anticipating market needs and turning them into effective action plans. Her expertise in marketing, her ability to enhance a company’s identity, and her talent in communicating it in a consistent and authentic way truly make the difference. On top of that, she has an outstanding skill in problem-solving and an incisive communication style—always precise and targeted. Today, Daria is an independent consultant, and those lucky enough to work with her gain not only highly qualified support but also real added value for their business. It’s impossible to overstate her contribution: she is simply unmatched."
What they say about us
"Daria is an excellent professional who carries out her work with passion and great dedication. We truly appreciated her valuable insights, which highlighted the importance of what it really means to do marketing seriously."