If Marketing isn't delivering results,
the problem isn't the activities. It's the strategy.
We're the outsourced marketing department for SMEs, flexible and with no fixed costs.
Strategic marketing consultancy for SMEs with a turnover of €5–40 million and no structured marketing department. First we give your marketing a direction, then we decide what to do. We work remotely or on site, in English, Italian, Spanish and French.
MirrorCheck®
✽ Sound familiar?
Our clients
We work with SMEs with a turnover of €5–40 million and no structured marketing department, and with agencies that want to offer their clients an extra strategic layer.
Luca
The Confused Entrepreneur
“I’ve done some advertising, but I don’t know if it worked."
Marketing feels like a meaningless puzzle to him. What he really wants is clarity: understanding what his business truly needs and finally stopping wasting money.
Anna
The Word-of-Mouth Loyalist
I’ve always relied on recommendations… but now it’s not enough."
Word-of-mouth never lets her down, but it doesn’t help her grow. She wants new clients without losing authenticity.
Giada
The Survivor
"I’ve already spent a fortune and all I got were nice logos and zero clients."
Burned by negative experiences, she doesn’t trust easily anymore. She’s looking for a translator who speaks numbers, not just creativity
Fabrizio
The Impatient Manager
"I want clients now, not six months from now."
He craves quick results and hard numbers. He hates waiting, but deep down he knows that building something solid takes time.
Mirror, mirror for SMEs… what do your clients really see?
Not just feelings, but facts. With our MirrorCheck you get a clear report that shows how your company is perceived from the outside. We highlight your strengths to leverage, weaknesses to fix, and growth opportunities to seize.
What you’ll get
The customer’s perspective
Strengths and weaknesses
Concrete insights to grow
Start now✽ A 5-step growth journey
1. MirrorCheck®
With this preliminary analysis, we study your company from the outside—just like a potential new client would. We map your current messages, highlight strategic and communication gaps, and deliver a clear report that reflects an honest mirror of your business image.
From €500 excl. VAT · Discover MirrorCheck® →
2. Strategic Marketing Plan
We translate your business and market goals into a tailored strategy, complete with roadmap, priorities, and defined KPIs. We balance tactical actions for quick wins with long-term brand strategies to ensure sustainable growth.
From €4,000 excl. VAT · Discover the Marketing Plan →
3. Partners
We carefully select agencies, freelancers, and tools, guiding your choice through clear criteria of expertise, sector alignment, and ability to communicate effectively with your business.
4. Dynamic Marketing Manager
We work alongside you for a defined period, acting as your Dynamic Marketing Manager. We manage agencies, suppliers, and tools with a constant focus on return on investment.
From €1,000 per month excl. VAT · Discover the Dynamic Marketing Manager →
5. Training
We transfer our knowledge to your team, empowering your company to manage marketing independently, effectively, and strategically.
Tailored · Discover our training →
✽ The difference
Why we are unique
We are an SME
We know the challenges of running a business from the inside. We don’t speak from above: we live the same struggles and share the same drive to grow.
Connections that matter
We have always built networks. Bringing professionals together and creating valuable relationships is our true mission.
We turn numbers into strategies
We speak two languages: numbers and creativity. That’s why we can transform your goals into actionable plans.
The method, up close
Eleven real companies, described without names: the request they arrived with, the question that replaced it and the decision the diagnosis made possible.
✽ Before you start
Frequently Asked Questions
Here are some of the most common questions we get at the first meeting. If you have more, feel free to reach out.
Yes, it’s an additional cost. But still lower than hiring an internal resource fully dedicated to marketing.
- MirrorCheck® from €500 + VAT
- The Strategic Marketing Plan from €4,000 excl. VAT
- The Dynamic Marketing Manager service is subscription-based, from €1,000 per month excl. VAT
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Training is fully tailored.
With us, you avoid waste and invest only in what really matters.
No. Agencies and any other suppliers work independently, under a direct contract with you. We are not intermediaries: we are your Dynamic Marketing Manager, an integral part of your company. We monitor the agencies’ work and make sure the course stays clear and focused on results.
We cannot promise that. Results depend on several factors, not only on us.
What we do guarantee is that we will be part of your company: your goals become ours, and we work to ensure every marketing action is tied to a concrete return.
Yes, because we don’t waste time. We’ll be the ones “breathing down the neck” of both the agencies and the people inside your company who need to provide approvals or information. Our priority is to hit the goals, not to be diplomatic.
It depends on you. Some prefer a monthly update, while others want to follow everything step by step. In any case, we work with frequent video calls
Our marketing consultancy is flexible and tailored to your management style.
We believe marketing is not an “extra,” but a core asset for every company.
That’s why our goal is not only to guide you, but also to transfer know-how to your team.
At the end of the process, you will receive tailored training, so you can continue managing your marketing strategy independently and methodically.
✽ Lead generation
Looking for lead generation for your company?
More contacts are useless if they are the wrong ones. First we define who to talk to, with what message and what offer; then we activate the right channels, from campaigns run by the specialist partners in our network to email, SMS and WhatsApp with ConnyLine, to generate qualified, measurable leads.
✽ The name
Why Line2LEAD
Strategic Line
Without a clear line, marketing is just improvisation
creates Connections
Agencies are great, but they don’t always deliver what you need. We connect you with the right partners
unlocks Opportunities
A lead is not a like. It’s a future client. And we help you bring them home.
✽ Tools and projects
Discover ConnyLine
SMS & Email Marketing Platform
Simple yet powerful technology to communicate with your contacts in a direct, targeted, and multichannel way. With both technical and strategic support.
Business Training
We actively participate as marketing experts in Maurizio Papa’s Business Academy: a high-level program on team development, sales, roles, responsibilities, and performance.
✽ Our partner network
Recruitment
Legal assistance
Consulenza d'immagine
Business innovation
Export
Sales network
Startup
incubation
Digital accessibility
Software development
Artificial intelligence
Finanza agevolata
What they say about us
Line2Lead is the perfect solution if you're looking for a service with these key qualities:
- Real expertise and a holistic vision of both online and offline marketing approaches to help you achieve your goals.
- Constant alignment on strategy execution, individual actions, results, and necessary adjustments.
- A single point of contact for all marketing activities, ensuring maximum efficiency in communication and time management.
- Strong planning and organizational skills, providing autonomy in managing tasks and even proactive reminders to keep you on track.
- A top-tier network of collaborators that enhances the effectiveness of the service.
On top of all this, Daria’s professional qualities truly stand out. You can immediately tell that she puts passion and responsibility into everything she does. You get the real sense that she cares deeply about your project. Daria truly deserves trust and collaboration on high-level projects. Genuine compliments!
What they say about us
"I’ve had the privilege of working closely with Daria De Marchis for years, and I can say with absolute certainty that she is one of the most complete and brilliant professionals I have ever collaborated with. Daria was my ‘right hand,’ and she interpreted that role with strategic clarity, impeccable preparation, and extraordinary dedication. Her business vision has always been clear, concrete, and results-oriented, capable of anticipating market needs and turning them into effective action plans. Her expertise in marketing, her ability to enhance a company’s identity, and her talent in communicating it in a consistent and authentic way truly make the difference. On top of that, she has an outstanding skill in problem-solving and an incisive communication style—always precise and targeted. Today, Daria is an independent consultant, and those lucky enough to work with her gain not only highly qualified support but also real added value for their business. It’s impossible to overstate her contribution: she is simply unmatched."
What they say about us
"Daria is an excellent professional who carries out her work with passion and great dedication. We truly appreciated her valuable insights, which highlighted the importance of what it really means to do marketing seriously."
What they say about us
"I recently used MirrorCheck®, a service that had been presented to me as a tool for the external analysis of our corporate communication. I was very satisfied. […] This work helped us look at our communication through external eyes, but with a structured and concrete approach. A bit like standing in front of a mirror, with someone next to you pointing out what you do not notice. […] The real value of the service is that it does not simply provide ready-made answers, but raises useful questions and helps the company look at itself with greater clarity. I would recommend it to other companies that want to better understand how the market perceives them, especially if they operate in technical or complex sectors."