Fractional CMO for SMEs: your marketing department, without the fixed costs
Line2LEAD's Dynamic Marketing Manager steers your marketing strategy, suppliers and budget as an in-house marketing director would, without you having to hire one. Remote or on site, in English, Italian, Spanish and French.
4 or 6-month engagements · from €1,000 per month excl. VAT, depending on the effort required
Looking for a marketing agency on a subscription?
A subscription agency produces content, campaigns and posts every month. But if nobody decides what to produce, for whom and to what end, the monthly fee pays for activity that does not move results.
The Dynamic Marketing Manager works one level above: setting the direction, choosing and coordinating agencies and suppliers, and checking that every euro invested delivers a return. If you already have an agency, it becomes more effective. If you don't, you get help choosing the right one.
What is the Dynamic Marketing Manager? Or rather, who?
The Dynamic Marketing Manager is a professional with direct experience in SMEs, capable of interpreting the entrepreneur's needs and translating them into concrete actions.
Its strength lies in the direct connection between the company and communication agencies, facilitating dialogue and transforming ideas into effective strategies.
- Speaks the entrepreneur's language:understands business needs, operational constraints, and strategic vision.
- Speaks the agencies' language: translates the strategy into clear actions for marketing providers, ensuring that creativity and operational tactics are aligned with business objectives.
- Creates effective connections: mediates between strategy and operations to ensure truly effective marketing.
Internationally, this role is known as a fractional marketing manager or fractional CMO: part-time marketing leadership, with senior experience at a fraction of the cost.
Strategic alignment
We analyze your brand to verify the consistency between brand identity, brand image, and reputation. If there is a misalignment, we identify it to build a solid strategy.
Shared goals
We work with you to define concrete and achievable goals, ensuring that every marketing activity is aligned with your growth objectives.
Tailored strategy
We collaborate with the best partners to implement an effective strategic plan, continuously monitoring the progress of activities and the results achieved.
Flexible engagement
The service can be activated for 4 or 6 months. This allows you to adjust the duration and intensity of the collaboration according to your needs, providing personalized marketing support without fixed commitments.
The result?
A company that communicates consistently and effectively, with marketing finally aligned with growth objectives.
Want to learn more? Book an introductory callWhat do you get with our Dynamic Marketing Manager?
An expert by your side without the costs of an internal employee
Strategic alignment between business and communication
Continuous monitoring and optimization of marketing activities
Coordination with selected agencies and professionals
Total flexibility to adapt to your company's needs
Maximize the value of your Dynamic Marketing Manager
The most effective path starts with analysis. The MirrorCheck® (from €500 excl. VAT) shows how the market perceives you; the Strategic Marketing Plan (from €4,000 excl. VAT) turns that picture into goals and priorities; the Dynamic Marketing Manager carries it forward month after month. Team training and operational tools such as the ConnyLine SMS and Email Marketing platform can be added on top.
SMS and Email Marketing Platform
We offer you access to our ConnyLine SMS and Email Marketing platform, which allows you to manage multichannel campaigns easily and at scale.
Strategic Consultancy
We examine how you are communicating today, how you are perceived in the market, and identify your strengths and weaknesses. Together, we define strategic objectives to position you in the market and attract the right customers. We design a personalized action plan.
Internal team training
We transfer key skills to your team, enabling them to manage marketing independently even after the consultancy ends. We work to make marketing an internal asset for your company.
What happens when you contact us: the next steps for your marketing strategy
How much does the service cost?
The Dynamic Marketing Manager starts from €1,000 per month excl. VAT, on 4 or 6-month engagements. The final fee depends on three factors:
The required effort
The greater the number of activities to follow, the higher the investment will be.
The complexity of management
If marketing involves multiple suppliers and different channels, the work will be more complex.
The use of professionals from our network
If you choose suppliers from our network, the service will be more affordable compared to managing external professionals.
Frequently asked questions
What is the difference between a fractional marketing manager and an agency?
An agency executes: it produces content, campaigns and graphics. The Dynamic Marketing Manager governs: setting priorities, coordinating suppliers and measuring results. The two are not alternatives: the marketing manager makes the agency effective.
How much does a fractional marketing manager cost?
The Dynamic Marketing Manager starts from €1,000 per month excl. VAT, depending on the effort required: a fraction of the cost of a salaried marketing manager, with no social contributions, holidays or onboarding time.
How long is the commitment?
The service runs for 4 or 6 months, long enough to set the direction and see the first results. At the end, you decide whether to continue.
Do you work remotely?
Yes. The work is done remotely, with in-person meetings when needed, in English, Italian, Spanish or French.
Is an analysis needed before starting?
It is recommended. MirrorCheck® or the Strategic Marketing Plan give the Dynamic Marketing Manager a solid starting point, and save you from paying for months of work without a clear direction.
Do you work with my existing suppliers?
Yes. The Dynamic Marketing Manager coordinates the agencies and professionals you already work with; if new skills are needed, you can draw on the Line2LEAD partner network, on more favourable terms.