Strategic marketing plan for SMEs
The clear course to grow your business
From €4,000 excl. VAT · delivered in about 2 months · in Italian, English, Spanish and French
What is strategic marketing consultancy?
Strategic marketing consultancy is the starting point for any company that wants to grow sustainably. It’s not just about advertising or running online campaigns, but about defining a clear and structured plan to enhance brand visibility, attract the right customers, and turn marketing into a profitable investment. With our Strategic Marketing Consultancy and the creation of the Marketing Plan, we transform the insights from the MirrorCheck into a concrete path made of measurable goals, clear actions, and sound investments.
The Marketing Plan is not a document to be left in a drawer: it is the roadmap that guides every decision and allows you to grow without wasting resources.
Result?
With our support, you will have a concrete strategy based on data and analysis, and you will be able to make more effective marketing decisions.
Why is strategic marketing essential?
Many businesses rely on advertising campaigns, social media, or other tools without a clear vision, risking wasting time and money.
What happens without a strategy?
Fragmented and ineffective investments
Inconsistent communication messages
Wrong target and low return on investment
Difficulty in differentiating from competitors
What happens with a clear strategy?
Effective communication aligned with the brand
Targeted and optimized investments
The right target and sustainable growth
Higher conversion and customer loyalty
What happens when you contact us: the next steps for your marketing strategy
Discover
How does our consultancy work?
A structured journey to turn your marketing strategy into tangible results.
Creation of the strategic marketing plan
We design a tailored action plan, structured in several phases, to ensure an effective and actionable strategy. The plan starts from €4,000 excl. VAT; the final fee depends on the complexity of the market and of the company.
Discover the marketing plan
And then?
We can also provide support for the operational phase of the strategic plan.
Presentation of theMirrorCheck®results and definition of objectives
We provide you with a detailed report on what works and what needs improvement. Together, we define strategic objectives to position you in the market and attract the right customers.
Definition of SMART goals
We translate business goals into SMART objectives – specific, measurable, achievable, relevant and time-bound – and link them to the KPIs to be tracked over time.
Selection of the right professionals for you
We help you choose the best suppliers (communication agencies, digital experts, copywriters, designers, etc.), ensuring that every activity is perfectly aligned with the defined strategy.
Optional operational support
If you want ongoing support, you can activate our Marketing Manager Dinamico service (fractional CMO) to ensure that the strategy is implemented correctly, with continuous monitoring.
SMS and email marketing platform
We offer you access to our ConnyLine SMS and Email Marketing platform, which allows you to manage multichannel campaigns easily and at scale.
Internal team training
We transfer key skills to your team so they can manage marketing independently even after the consultancy ends. We work to make marketing an internal asset for the company.
From diagnosis to plan: eleven cases
Before the plan comes the right question. The method cases show how it changed in eleven different companies, without staged “before and after” stories.
Shall we begin? Request your MirrorCheck!
Our strategic marketing plan
A detailed plan, based on concrete data, to guide your business toward sustainable and measurable growth.
Structure of our marketing plan
We design a customized action plan, structured in multiple phases to ensure an effective and operational strategy. The marketing plan includes:
- Company analysis
- Situation analysis
- Marketing strategy
- Segmentation, targeting, and positioning (STP)
- Value proposition and buyer personas
- Branding strategy
- Multichannel operational plan
- Budget and investment allocation
- Measurement and KPIs
- Conclusions and operational actions
Our Strategic Marketing Plan is not just a document, but an operational guide that provides the company with a clear roadmap for success. Through in-depth analysis, tailored strategies, and precise planning, we create an effective system to increase brand visibility, attract customers, and optimize communication investments.
Who is our consultancy aimed at?
SMEs with €5–40M turnover
without a structured marketing department, that want to invest without waste
Communication agencies
that want to offer their clients a white-label strategic plan
Companies entering new markets
in Italy or abroad, with a plan that accounts for different markets and languages
Frequently asked questions
How much does a strategic marketing plan for an SME cost?
Line2LEAD's strategic marketing plan starts from €4,000 excl. VAT. The final fee depends on market complexity, the number of products or business lines, and the countries where the company operates.
How long does it take to get the plan?
About two months from kick-off. We first share the plan as a PDF and discuss it with the management team; then we deliver the final version.
What is the difference between the marketing plan and the MirrorCheck®?
The MirrorCheck® captures how the market perceives the company today. The marketing plan turns that picture into objectives, strategy, budget and KPIs. The MirrorCheck® is the recommended first step: if you choose the plan after the MirrorCheck®, its cost is deducted from the total.
What do I receive at the end?
A structured document of about 100 pages covering analysis, strategy, positioning, multichannel operational plan, budget and performance indicators. We share it first as a PDF and discuss it with the management team; the final version is delivered printed in two copies, along with the PDF.
Who then carries out the activities in the plan?
You can assign them to your existing suppliers, choose new ones from our partner network with our help, or activate the Marketing Manager Dinamico (fractional CMO), who coordinates execution and measures results. Clients who continue after the plan are offered preferential terms.
Do you also work with agencies?
Yes. The analytical and strategic marketing plan is available in white label for partner agencies in Italy, Spain and internationally.