About us: marketing leadership for SMEs
Daria De Marchis
Founder and CEO of Line2LEAD
Line2LEAD was founded in 2024 by Daria De Marchis, after more than fifteen years working inside small and medium-sized companies in sales and marketing leadership roles.
The Executive MBA at the University of Rome Tor Vergata, completed in 2025, gave structure to an already practical approach: analytical tools, decision models and the language of business owners — numbers, margins and priorities.
Today Daria is the Rome delegate of ASSORETIPMI, the Italian association of business networks, and works in Italian, English, Spanish and French.
She works as Senior Marketing Strategist with Cose Agency, is a trainer and partner of MP Business Academy and lectures in strategic marketing at ITS Agnesi. Her full background is on her LinkedIn profile.
Why Line2LEAD exists
In SMEs, marketing is often switched on but rarely governed. Actions, channels, suppliers and investments follow one another without leadership able to hold together identity, perception, reputation and business goals. Companies invest, communicate and are present online, but without a clear, measurable return.
The problem is not a lack of activity: it is the lack of direction. Line2LEAD was created to fill that gap.
What we do, and what we don't
Line2LEAD is not a communication agency or an operational supplier. It is a strategic marketing function working alongside the business owner as an external marketing manager (fractional CMO): internal in vision and responsibility, external in independence and clarity.
- we translate business goals into marketing decisions;
- we align the business owner, the internal team and suppliers;
- we set priorities, timelines and evaluation criteria;
- we track results over time.
Our method: clarity, decision, direction
Perception builds reputation, reputation builds trust, trust builds opportunities. That is why every project starts with analysis, moves through strategy and only then reaches action.
Clarity
MirrorCheck® shows how the market perceives the company today.
Decision
The strategic marketing plan sets priorities, budget and KPIs.
Direction
The Marketing Manager Dinamico (fractional CMO) governs execution and measures results.
The goal is not to do more marketing, but to do the right marketing, at the right time, with a clear decision-making criterion.
"I recently used MirrorCheck®, a service presented to me as an external analysis of our corporate communication. I was very satisfied with it. […] This work helped us look at our communication through outside eyes, with a structured and concrete approach. A bit like standing in front of a mirror, with someone beside you pointing out what you don't notice. […] The real value of the service is that it doesn't provide ready-made answers, but raises useful questions and helps the company see itself more clearly. I would recommend it to other companies that want to better understand how the market perceives them, especially if they operate in technical or complex sectors."
"When I decided to open my osteopathy and physiotherapy clinic in Valencia, I knew I would need strategic support to promote my services and attract new patients. I chose Line2Lead because I was looking for more than just a marketing agency; I needed a true strategic partner capable of guiding me in positioning and growing my business. Thanks to their strategic marketing consultancy, I received a clear and structured plan, with concrete actions to improve my visibility and differentiate myself in the market. The Dynamic Marketing Manager service was essential: not only did I have the support of an expert who coordinated communication activities, but I also learned how to manage the promotion of my clinic independently. I particularly appreciate the expertise, clarity, and customization of the service: each strategy was tailored to my sector and needs. If you have a business and want to grow it with a concrete and targeted approach, Line2Lead is the right choice!"
Not sure where to start?
MirrorCheck® is the first step: 7–10 days, from €500 excl. VAT.