Over the past few years, I’ve realized something very simple — yet deeply uncomfortable:
👉 Today, I am an entrepreneur.
I don’t say this as a label. I say it because I run my own company, I have an income statement to balance, costs to manage, responsibilities to carry — and a business to keep alive.
And only now, truly, am I beginning to understand what it really means.
For years, I worked inside small and medium-sized enterprises, side by side with entrepreneurs.
I’ve seen marketing from the inside. I’ve seen what works and what doesn’t. I’ve seen waste, fragmentation, and decisions driven by urgency rather than strategy.
Today, I experience those same dynamics firsthand.
And this has radically changed the way I look at marketing.
Marketing is not the starting point.
In strategic marketing for entrepreneurs and businesses, the problem isn’t doing too much — it’s not having a clear direction.
An entrepreneur’s main motivation is not “doing marketing.”
👉 It’s about keeping their business alive — and helping it thrive.
➡️ A business lives if it has customers.
➡️ Customers generate orders.
➡️ Orders generate revenue.
➡️ Revenue covers costs and creates margin. And that margin tells one thing only: the business is healthy.
That’s why, in most cases, an entrepreneur thinks about marketing only at two specific moments:
- when something isn’t working and there’s urgency
- or when the company is growing and feels the need to reposition itself differently in the market.
“The problem is that marketing is a huge word. Inside it, there are a thousand activities, a thousand roles, a thousand different specializations. And without direction, it becomes a jungle.”
The real problem in marketing is time.
But there’s an even deeper issue that I see emerging again and again:
👉 Time.
Marketing doesn’t work when it’s needed “right now.”
It works when it’s thought through before the need arises.
➡️ It takes time to build positioning.
➡️ It takes time for the people on the other side to build a perception.
➡️ And over time, that perception becomes reputation.
➡️ Reputation turns into trust.
👉 And trust is what makes people choose one company over another.
When everything starts from urgency, marketing is asked to deliver something it simply can’t: immediate results without solid foundations.
My work today: strategic marketing consulting.
Today, I work as a strategic marketing consultant and external marketing manager for SMEs and entrepreneurs. (About me)
My work today always starts with a simple question: where are we really starting from?
What is Line2Lead’s MirrorCheck?
Before doing marketing, you need to look in the mirror. MirrorCheck).
Understand how the company is perceived today, what it communicates, and whether this is truly aligned with who it is and where it wants to go.
That’s where the most delicate transition happens:
👉 translating business objectives — revenue, margins, growth — into concrete, sustainable marketing and communication goals, coherent over time.
Not slogans. Not random actions. But a clear line.
Why I published this video
For the first time, I decided to talk about all of this in a direct way — without filters and without promises.
I published the first video on my YouTube channel and it’s not a service presentation. It’s a demonstration of how I experience marketing today — as an entrepreneur.
If you want to truly understand how I work, explore the Line2Lead method, or simply listen to an honest reflection on marketing, you can watch it here.
👉 Watch the video on strategic marketing for entrepreneurs
If, while watching it, you feel that your marketing today is confused, fragmented, or poorly aligned with your real goals, perhaps the first step isn’t to do more.
It’s to stop, look in the mirror, and decide from there.
I am an entrepreneur. And this has changed the way I experience strategic marketing.