Line2Lead, Line2Lead, Daria De Marchis Perché il marketing non porta risultati: il problema non sono le idee, ma l’esecuzione Molte piccole e medie imprese italiane investono in marketing, comunicazione, sito web, social media, campagne pubblicitarie e consulenze strategiche. Nonostante questo, molte PMI fanno fatica a otten...
Line2Lead, Line2Lead, Daria De Marchis From operational chaos to strategy: how an SME can move from “doing marketing” to building a system that generates customers At Line2Lead, we strongly believe in the exchange of ideas among professionals who work with businesses every day. For this reason, today we are hosting a contribution from Nicola Onida, marketer and ...
Line2Lead, Line2Lead, Daria De Marchis Podcast: a strategic tool for companies In recent years, podcasts have become one of the most powerful formats in the digital communication landscape. No longer just content to listen to in your free time, but a real marketing tool , capabl... Funnel Podcast Strategia
Line2Lead, Line2Lead, Daria De Marchis From potential customer to loyal customer: the real goal of marketing Many entrepreneurs think that marketing is only about acquiring new customers. In reality, true value is created when a lead becomes a customer… and above all, when that customer turns into a loyal on... Funnel Strategia
Line2Lead, Line2Lead, Daria De Marchis The value of dialogue: Last night, I made a phone call. One of those calls that starts with a few sincere reflections, a touch of discouragement… and ends in laughter. On the other end of the line was Maurizio Papa – entrep... Consulenza Formazione Strategia
Line2Lead, Line2Lead, Daria De Marchis Marketing: not just tools, but a conscious strategy for business growth Introduzione: il marketing come leva strategica per le aziende Marketing is often seen as a set of operational tools: advertising campaigns, social media, email marketing, and so on. However, this vie... Consulenza Formazione Strategia
Line2Lead, Line2Lead, Daria De Marchis Identità Aziendale. Dalla ragione principale per cui l’azienda esiste alla ragione della sua esistenza "Ho difficoltà ad attrarre talenti", "non sento il team coinvolto quanto vorrei nel progetto", "credo che i clienti non capiscano in fondo il valore del mio prodotto", "temo che dovrei lasciar perdere... Consulenza Strategia
