Line2Lead, Line2Lead, Daria De Marchis From operational chaos to strategy: how an SME can move from “doing marketing” to building a system that generates customers At Line2LEAD, we strongly believe in the exchange of ideas among professionals who work with businesses every day. For this reason, today we are hosting a contribution from Nicola Onida, marketer and ... Marketing direction
Line2Lead, Line2Lead, Daria De Marchis I am an entrepreneur. And this has changed the way I experience strategic marketing. Over the past few years, I’ve realized something very simple — yet deeply uncomfortable: 👉 Today, I am an entrepreneur. I don’t say this as a label. I say it because I run my own company, I have an in... Marketing direction Strategic diagnosis
Line2Lead, Line2Lead, Daria De Marchis Podcast: a strategic tool for companies In recent years, podcasts have become one of the most powerful formats in the digital communication landscape. No longer just content to listen to in your free time, but a real marketing tool , capabl... Communication
Line2Lead, Line2Lead, Daria De Marchis From potential customer to loyal customer: the real goal of marketing Many entrepreneurs think that marketing is only about acquiring new customers. In reality, true value is created when a lead becomes a customer… and above all, when that customer turns into a loyal on... Funnel and loyalty
Line2Lead, Line2Lead, Daria De Marchis The value of an honest conversation Last night, I made a phone call. One of those calls that starts with a few sincere reflections, a touch of discouragement… and ends in laughter. On the other end of the line was Maurizio Papa – entrep... Marketing direction
Line2Lead, Line2Lead, Daria De Marchis Marketing: the engine of business growth Introduction: marketing as a strategic lever for companies Marketing is often seen as a set of operational tools: advertising campaigns, social media, email marketing, and so on. However, this view is... Marketing direction
Line2Lead, Line2Lead, Daria De Marchis Corporate identity: mission, vision, purpose and values "I struggle to attract talent", "I don't feel the team is as involved in the project as I would like", "I think customers don't really understand the value of my product", "I'm afraid I should give up... Identity and reputation Strategic diagnosis
Line2Lead, Line2Lead, Daria De Marchis Building and preserving brand reputation: a priority for SMEs Across the broad landscape of small and medium-sized enterprises (SMEs), the aspect most often emphasized is creating high-quality products and services. Yet there is an equally vital element that des... Identity and reputation
Line2Lead, Line2Lead, Daria De Marchis Brand identity and perceived image: a challenge for SMEs How much time did we spend in front of the mirror before going out on a first date? Personally, a lot... 😍 At that moment it was crucial to dress in a way that created an image able to convey your per... Identity and reputation Positioning
